MARKETING PROPOSAL FOR GENERAL CONTRACTORS
MGC MARKETING SERVICES
- PROPOSAL:
Social Media and Google Ad Campaigns for General Contractors in Toronto
- OBJECTIVE:
To help general contractors in Toronto attract more clients by leveraging social media and
Google ad campaigns. The following proposal
outlines three service tiers, starting at $1,000
(excluding ad spend).
TIER 1: BASIC CAMPAIGN
$1,000
Target Audience: Homeowners and businesses in Toronto looking for renovation or construction services.
1.Google Ads Campaign Setup & Management:
- 1 Campaign with 2 Ad Groups (targeting relevant keywords like “general contractors in Toronto” and specific services).
- 2 Ads per Ad Group (Responsive Search Ads).
- Ad Copywriting and A/B Testing.
- Basic Keyword Research and Negative Keyword List.
- Monthly Performance Report.
2. Social Media Ads (Facebook & Instagram):
- 1 Ad Campaign with 2 Ad Sets (Targeting based on location, age, and interests).
- 2 Ad Creatives (Static Images or Simple Graphics).
- Ad Copywriting and CTA Optimization.
- Monthly Performance Report.
3. Consultation:
- 1-hour consultation for initial setup and strategy discussion.
TIER 2:ENHANCED CAMPAIGN
$2,500
Target Audience: Homeowners, property managers, and commercial clients seeking high-quality general contractors in Toronto.
1.Google Ads Campaign Setup & Management:
- 2 Campaigns with 4 Ad Groups (including service-specific targeting like kitchen renovations, bathroom remodeling, etc.).
- Ad Copywriting and A/B Testing.
- 4 Ads per Ad Group (Responsive Search Ads).
- Advanced Keyword Research and Negative Keyword Management.
- Monthly Performance and Optimization Report.
2. Social Media Ads (Facebook, Instagram, LinkedIn):
- 2 Ad Campaigns with 3 Ad Sets (Targeting homeowners and commercial property managers).
- 4 Ad Creatives (Carousel Ads, Video, or Slideshows).
- Ad Copywriting, CTA Optimization, and A/B Testing.
- Monthly Performance Report.
3. Content Creation:
- 1 Blog Post or Case Study per month highlighting successful projects (SEO optimized).
4. Landing Page:
- Design and development of a high-converting landing page for lead capture.
5. Consultation:
- 2-hour consultation (including a monthly strategy session).
TIER 3:PREMIUM CAMPAIGN
$5,000
Target Audience: Homeowners, property managers, and commercial clients seeking high-quality general contractors in Toronto.
1. Google Ads Campaign Setup & Management:
- 3 Campaigns with 6 Ad Groups (including highly targeted and niche services).
- Ad Copywriting, A/B Testing, and Conversion Rate Optimization (CRO).
- 6 Ads per Ad Group (Responsive Search Ads, Display Ads, and Remarketing).
- Comprehensive Keyword Research and Negative Keyword List.
- Weekly Performance and Optimization Reports.
2. Social Media Ads (Facebook, Instagram, LinkedIn, YouTube):
- 3 Ad Campaigns with 4 Ad Sets (Targeting luxury homeowners and commercial developers).
- 6 Ad Creatives (High-Quality Video Ads, Carousels, and Interactive Content).
- Ad Copywriting, CTA Optimization, and Advanced A/B Testing.
- • Weekly Performance Reports.
3. Content Creation:
- 2 Blog Posts or Case Studies per month (SEO optimized).
- 1 Promo Video (30-60 seconds) showcasing past projects.
4. Landing Page + Funnel:
- Custom-designed landing page with a complete sales funnel (lead magnets, email automation, etc.).
5. Consultation & Strategy:
- Ongoing consultation with bi-weekly strategy sessions
- Quarterly Campaign Review and Strategy Adjustment.
ADDITIONAL NOTES:
Ad Spend: The client is responsible for covering the ad spend, which should be allocated based on the agreed-upon strategy.
- Campaign Duration: Each tier assumes a minimum of a 3-month commitment to see optimal results.
- Performance Metrics: Regular reports will include key metrics such as impressions, clicks, conversions, and ROI. This proposal ensures that general contractors can choose a plan that fits their budget and business goals, allowing them to increase
